Holistic Marketing Concept
Posted in theta healing topics on 05/13/2008 01:03 pm by admin
ECM Autumn meeting Amsterdam, November 25-28, 2009
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Marketing Management (12th Edition) $29.45 For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice…. |
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate $6.99 Traditional approaches to marketing are out of touch with today’s fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says Bernd Schmitt. What they want are products, communications, and marketing campaigns that arouse the senses, touch their hearts, and stimulate the… |
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Strategic Marketing $168.87 The book explores the concept of Strategic Marketing and its imperative for marketers. Business houses, which have been condemned in global market due to their poor brand image, have faced similar problems in domestic markets too. This is due to poor quality, lack of clearcut strategy and lack of adequate soul searching and introspection. The book provides a bird eye view of theory and practice and suggestions for marketers, to adopt holistic approach to marketing Strategic Marketing to build a sustainable competitive advantage Author: Dey, Abhijit/ Kiran Rai, Dr Usha Binding Type: Paperback Number of Pages: 436 Publication Date: 2010/04/20 Language: English Dimensions: 5.98 x 9.01 x 0.97 inches |
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Procurement Marketing: A Strategic Concept $205.52 A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into everyday business. The book adopts a decisionorientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference. Author: Koppelmann, Udo/ Koppelmann, U./ Luders, A. Binding Type: Hardcover Number of Pages: 183 Publication Date: 1998/09/02 Language: English Dimensions: 9.21 x 6.14 x 0.56 inches |
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Marketing $89.22 High Quality Content by WIKIPEDIA articles Marketing is the process associated with promoting for sale goods or services. It is considered a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 114 Publication Date: 2009/12/21 Language: English Dimensions: 5.98 x 9.01 x 0.27 inches |
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Societal Marketing $60.54 High Quality Content by WIKIPEDIA articles The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers wants, the companys requirements, and societys longterm interests. It is closely linked with the principles of corporate social responsibility and of sustainable development. The concept has an emphasis on social responsibility and suggests that for a company to only focus on exchange relationship with customers might not be suitable in order to sustain long term success. Rather, marketing strategy should deliver value to customers in a way that maintains or improves both the consumers and the societys wellbeing. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 72 Publication Date: 2010/08/07 Language: English Dimensions: 6.00 x 9.02 x 0.17 inches |
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The Holistic Orchard: $27.16 The Holistic Orchard |
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Marketing Strategy $79.66 High Quality Content by WIKIPEDIA articles High Quality Content by WIKIPEDIA articles Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 122 Publication Date: 2010/08/13 Language: English Dimensions: 6.00 x 9.02 x 0.29 inches |
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Freebie Marketing $68.51 High Quality Content by WIKIPEDIA articles Freebie marketing, also known as the razor and blades business model, is the concept of either giving away a salable item for nothing or charging an extremely low price to generate a continual market for another, generally disposable, item. The concept was pioneered by King C. Gillette, inventor of the disposable safety razor and founder of Gillette Safety Razor Company (today known as Global Gillette, a division of Procter and Gamble). It is a similar concept to loss leader marketing. While working as a traveling salesman in the 1890s for the Crown Cork and Seal Company, Gillette had an idea while attempting to shave one morning. His straight razor was so worn from use that it could no longer be sharpened. His idea was to create thin, cheap, removable blades that could simply be removed from the handle and discarded when no longer usable. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 102 Publication Date: 2010/09/09 Language: English Dimensions: 6.00 x 9.02 x 0.24 inches |
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Marketing Mix $93.99 High Quality Content by WIKIPEDIA articles The term marketing mix was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term marketingmix. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes. Elements of the marketing mix are often referred to as the four Ps: Product A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry the hotel industry or codesbased products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 128 Publication Date: 2010/12/10 Language: English Dimensions: 6.00 x 9.02 x 0.30 inches |
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Holistic Cancer Therapy by Dragos, Pal [Paperback] $25.19 The chances to cure or survive cancer depend to a great extent on individually designed therapy. It is not advisable to completely renounce a conventional medical treatment. But it should be incorporated in an overall therapeutic concept which includes an appropriately handled holistic strategy of treatments. The author describes how he has developed the three therapeutic pillars based on the experiences made in his homeopathic practice over the course of many years. In addition to this conventional treatment of cancer, there are other methods or treatments used as well, like mistletoe therapy, homeopathy and psychotherapy. The book serves as a guideline for the interested reader, explaining how to use the therapy and what has to be avoided at any rate. Author: Dragos, Pal Binding Type: Paperback Number of Pages: 54 Publication Date: 2009/07/01 Language: English Dimensions: 4.99 x 7.99 x 0.11 inches |
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On Target Marketing in Mobile Devices $114.71 In the best of worlds, all marketing is relevant. This book brings light to and creates understanding for how to capture the opportunities for target marketing, given by recent technical development and improvement brought to the state of practice of rules and regulations, old media houses Schibsted and Aftonbladet, search engine provider Google, and marketing agency Mobiento Mobile Marketing. Customers often perceive marketing on the internet as annoying, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. Well established businesses are challenged by a new business model using the Long Tail phenomena that is shaking the old media houses business position. Smartphones and netbooks are merging into mobile devices, which release a number of opportunities for target marketing. Mobile devices are personalized and as a consequence, open for the possibility of target marketing towards individuals. The target marketing house concept points out four significant areas for companies to benefit from the power of target marketing in mobile devices. Author: Wessn, Fredrik/ Forsberg, Mats Binding Type: Paperback Number of Pages: 124 Publication Date: 2010/06/15 Language: English Dimensions: 5.98 x 9.01 x 0.29 inches |